Media or tech company question at heart of ad row

Google’s identity crisis: Media or tech company

 

The world of online advertising can begin a dizzying world of acronyms – you start talking about Google ads, and you end up with GCN, SEO, DSP, and DBM already littling the conversation. But one thing is clear – Google has a problem here. A serious problem that is in the heart of what this company is and what it stands for. Now you can imagine that Google itself would be an important actor in the world of media. See dictionary Oxford and you will find that “media” refers to “communication mass”, and not many in this category can fall over our social media giant. YouTube location are a wealth of information and content, such as Facebook, play a vital role in the way news consumption around the world.