Hootsuite buys social analytics firm LifeMetrix

Hootsuite said the acquisition will strengthen its existing Social Media Analytics Dashboard.

Hootsuite has another acquisition in the social marketing space, this time scooping New York-based social analysis company LifeMetrix. The deal comes just a few weeks after Hootsuite’s Facebook ad manager purchased Ad Espresso for an unspecified amount. Hootsuite said the acquisition will strengthen its existing Social Media Analytics Dashboard, Hootsuite Analytics. The platform is targeted at companies looking for ways to capture and evaluate the ROI of social advertising spending. Hootsuite knew about the concept of social marketing ROI with these two recent acquisitions. The Ad Espresso deal focuses on advertising and optimization technology, which is referred to as companies that get to get more kilometers from the content and advertising expenses. Similarly, LifeMetrix provide tools to understand, identify, and improve the impact on the business of social campaigns.
It is crucial for marketers today to test the impact of social advertising on bottom line companies. Hootsuite CEO Ryan Holmes.”LiftMetrix provides a sophisticated yet easy-to-use analysis solution that will help our customers make sense of data from social marketing results. LiftMetrix will be a fantastic addition to the Hootsuite platform.