According to YouTube boycott Google attracts ads of more types of offensive content

Google display advertising with a greater variety of content placed on YouTube and other sites,

In the wake of a bit of criticism that prevents the automated, programmatic ads seemingly mainstream brands with extremist appear and offensive material. Last week, a number of brands and publishers said in Europe they would network Google came after with content to advertise their ads advertise pull out as videos to promote terrorism and anti-Semitism – a long-standing problem with online ad networks can come to a head Now growing concern spreading over extremist movements, the use of untidy message online channels given and influence among voters in democratic societies. In response to last week’s criticism from advertisers, including the British government, the Guardian newspaper, and the French advertising giant Havas, Google said there will be an increase in control that they have more to say about where their ads appear YouTube and the Google Display Network. More brands since the boycott.

Google will now provide more details on their response – and says it has already begun to make changes, apparently hoping to curb the advertising network’s flow of brands. The main business officer Philipp Schindler writes today that Google has “already begun to change before” in three areas: advertising policy; Enforcement of policies; And new controls for advertisers. “Recently, we have a number of cases where advertising brands are displayed on content that is not consistent with their values, we are deeply sorry for them,” he wrote. “We know that it is not acceptable for advertisers and agencies who place their trust in us.This is why we have conducted a comprehensive review of our advertising policies and tools, which is why we have a public commitment last week in place to make changes to brands more control About which their ads have to sit. ” To the changes cover Schindler on the blog, which he hated as “a harsher attitude hated, offensive and derogatory content.” And not only for advertising is displayed; The proposal will remove Google more types of offensive content from YouTube altogether – a tacit admission that such content has become increasingly problematic for a hosting company that historically has stuck in the US’s “speech-free” stock but finds itself in the political crossfire More and more, is that the help of the spread of hate online is blamed on a platform and financial incentives for the content, which is intended to extend social divisions.

In Germany, the government also consider new legislation standards for social media companies to quickly remove incitement to content from their platforms – in the country last week, Internet companies accused of failing fast enough to respond to complaints from users. (Though in this case, Google has favored a better response to complaints from users about illegal content on YouTube praised Facebook and Twitter criticized worse for handling complaints.) “We know that advertisers want their ads to be content in addition to content that is not consistent with their values.” So today we start taking a harder line on hateful, abusive and derogatory content, “Google today wrote to Schindler. “This also includes the removal of advertising more effective from content attack or harassment by reason of their race, religion, gender or similar categories.This change allows up to act, if necessary, to participate in a greater number of ads and websites. “Finally, we will not stop the decline in advertising The YouTube team takes a hard look at our today’s company’s guidelines to determine what content is allowed on the platform – not just that the content is profitable” He said Google would also be aggravated for advertising security measures that relate to its YouTube partner program.

Among the new tools for advertisers that Google says it will launch in the “next days and months” are: Stricter default settings for advertising, making them less likely to appear next to “potentially offensive content,” as Google puts it – with brands actively choosing to advertise a wider range of content when they choose ” New account controls make it easier for advertisers to exclude advertisers from certain places and channels of all their AdWords for video and Google Display Network campaigns, and allow them to manage the brand security devices in all their campaigns “with a manager button” Additional controls are supposed to make it appear for the brands “higher risk content easier and more refined where they want their ads” rule Google says, it will also beef resources to accelerate ratings and give advertisers and agencies “more transparency and visibility” – with extensive availability of video content for all advertisers “In the coming months.” The company says there will be “significantly” more staff deal with the issue, as well as the development of additional tools – “Increase our ability to review questionable content for advertising” and said they would try to become AI and Machine learning Advertisers with complaints about where their ads also appear to have access to a have a new escalation path to make it easier for them to raise problems in the future “- Google also claims that it will soon be able to in this case” In less than a few hours. “

“We believe that the combination of this new policy and control will improve our ability to help advertisers reach the audience on a large scale while respecting their values,” added Schindler. “We will continue to act quickly on these new strategies and processes that affect our advertising network and YouTube, but we also want to act cautiously to maintain the value we currently offer for the advertising industry, publishers and authors of all sizes End there is nothing more important to Google than the confidence that we have built among our users, advertisers, developers, and publishers.Fire protection is a continuous commitment to us, and we will continue to hear feedback. ” We have reached out with questions about Google. At the time, the company has not replied, but a ghost women versus Bloomberg’s timing and implementation of the new policy has not yet been implemented. Regarding the gritty, she added that eventually Google ads plan to link more stringent criteria to individual websites rather than whole publications.